Is the Episode 23 spot still easy to recognize at ABC Mart Shinjuku Honten?

Yes. Even if storefront signs change over time, the street layout and the building position near Shinjuku East Exit still make the location identifiable to fans.

Can I take photos there without any special permission?

You can usually photograph the street from public space, but avoid blocking pedestrians and do not take extended photos inside stores without checking staff rules first.

What is the best route for recreating this Idol Master scene from the station?

Use Shinjuku Station's East Exit and walk toward the main shopping streets around Alta and Studio Alta-side crossings; the ABC Mart area is only a few minutes away and easy to combine with other anime pilgrimage spots nearby.

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the idol master abc mart shinjuku honten

The Idol Master

Tokyo

Episode

Ep. 23

Time

0m 46s

Google Map

35.6920, 139.7019

the idol master abc mart shinjuku honten

Nearest Station: Shinjuku Station (JR Yamanote Line, Chuo Line, Saikyo Line and others), East Exit
Walk: 5 minutes on foot
Best time to visit: Late afternoon to early evening for similar lighting and lively Shinjuku atmosphere
Crowd level: Can be crowded

Haruka Amami stands alone on a busy Shinjuku street in front of ABC Mart, framed by city signage that emphasizes her isolation.
This moment appears during one of the heaviest emotional stretches in The Idol Master. Haruka Amami walks alone through Shinjuku, surrounded by bright, noisy city scenery that sharply contrasts with her mood. As the group members become busier with their own work and gradually drift apart, Haruka begins to feel more deeply that the group can no longer come together as naturally as before. She looks calm on the surface, but inside she is filled with sadness, uncertainty, and anxiety, setting up her later emotional breakdown and renewed reflection on the bond of 765 Pro. The anime scene is based on the streetscape near ABC Mart Shinjuku Honten around Shinjuku East Exit, and the overall street alignment, building massing, and placement of large signs are highly recognizable, making it easy to identify the bustling commercial district of Shinjuku. The show simplifies some storefront details and surrounding advertisements, but the striking yellow facade, dense vertical signage, and road width are recreated quite accurately. Compared with the real location, the exact signboards and shop tenants have changed over the years, and nearby brands, digital displays, and street fixtures may also have been updated, so the best points of comparison today are the building positions and street perspective rather than every individual sign detail.

Is the Episode 23 spot still easy to recognize at ABC Mart Shinjuku Honten?: Yes. Even if storefront signs change over time, the street layout and the building position near Shinjuku East Exit still make the location identifiable to fans.
Can I take photos there without any special permission?: You can usually photograph the street from public space, but avoid blocking pedestrians and do not take extended photos inside stores without checking staff rules first.
What is the best route for recreating this Idol Master scene from the station?: Use Shinjuku Station's East Exit and walk toward the main shopping streets around Alta and Studio Alta-side crossings; the ABC Mart area is only a few minutes away and easy to combine with other anime pilgrimage spots nearby.