Can fans freely photograph the street by the New-AD Building?

Yes, you can usually take photos from the public street and sidewalk, but avoid blocking pedestrians or shooting into private offices. Be respectful because this is a normal business area, not a dedicated tourist site.

Is this NEW GAME! location officially marked for anime pilgrimage visits?

There is no widely known official anime marker or plaque at the site. Most fans identify it by matching the street layout and building exterior with screenshots and Street View.

What is the best way to match Aoba's Episode 1 angle here?

Use Google Street View before visiting and look for the corner alignment of the road and building frontage rather than relying only on signs. Small storefront details and street furniture may have changed since the anime aired.

Local Weather

7-Day Forecast

Show Local Weather

new ad building

NEW GAME!

Tokyo

Episode

Ep. 1

Time

15m 59s

Google Map

35.6986, 139.6379

Nearest Station: Mitaka Station (JR Chuo Line / JR Sobu Line)
Walk: about 12 minutes on foot
Best time to visit: Weekday morning or late afternoon for lighting similar to the anime street scene
Crowd level: Moderate

Aoba Suzukaze walks alone along the street outside the New-AD Building on her first day heading to work.
This moment appears as Aoba Suzukaze heads to her game company on her very first day of work. Having just graduated from high school, she walks alone through an unfamiliar city street with a mix of excitement, hope, and nervousness about her dream job. The scene captures the transition right before she steps into adult working life; shortly after this, she enters the office, meets the coworkers who will shape her future, and begins her growth as a character designer. In real life, the street around the New-AD Building matches the anime quite well, especially in the building form, road layout, and overall corner atmosphere, making the model location easy for fans to recognize. That said, the anime simplifies signage, window details, and small surrounding businesses for a cleaner composition, so the real area feels a bit more lived-in. Street signs, roadside fixtures, and greenery may also have changed over the years, so comparing the spot with Google Street View is especially helpful when recreating the exact angle.

Can fans freely photograph the street by the New-AD Building?: Yes, you can usually take photos from the public street and sidewalk, but avoid blocking pedestrians or shooting into private offices. Be respectful because this is a normal business area, not a dedicated tourist site.
Is this NEW GAME! location officially marked for anime pilgrimage visits?: There is no widely known official anime marker or plaque at the site. Most fans identify it by matching the street layout and building exterior with screenshots and Street View.
What is the best way to match Aoba's Episode 1 angle here?: Use Google Street View before visiting and look for the corner alignment of the road and building frontage rather than relying only on signs. Small storefront details and street furniture may have changed since the anime aired.